How Does Real Estate Affect the US Economy Assignment

How Does Real Estate Affect the US Economy - Assignment Example It may be intriguing to take note of that numerous sources characterize land as land and everything made for all time a section thereof, and the nature and degree of one's advantage in that (Real Estate 2007). Remember that the land may not be worth a whole lot all by itself. It is significant due to the intrigue it holds for the proprietor. Maybe the land is important as a result of its situation comparable to something different. Or on the other hand it could be significant in light of what lies underneath the dirt, for example, oil, minerals, or even archeological fortunes. Or on the other hand maybe significant things live on its surfaces, for example, lumber, creatures, or authentic locales. Or then again it could basically be that the most important resource of land is the thing that it tends to be utilized for. It at that point turns out to be certain that the genuine reason for land is to make a circumstance where the land is grown so it is being utilized to suitably advance the enthusiasm of its proprietor. As per a short audit of land in Wikipedia (Real Estate 2008) land covers each progression during the time spent getting or discarding land. At the point when an individual wishes to locate a specific property she may counsel a land business with expectations of either purchasing property or putting resources into the property.â A few people wish to hold responsibility for property for an assortment of reasons however may permit others to utilize it. They may lease the structures or give authorization for the land to be cultivated or for a benefit creating structure to be based on it. In situations where the main role of a property is to make a benefit those included move into the territory of business land. Business land can include the structure of a medical clinic, parking structure, shopping center, and at times (particularly for assessment and advance purposes) private structures which will house a particular number of individuals (Real Estate 2008). Remembering that land incorporates the structures just as the land such people may require help with staying aware of the considerable number of things expected of the horde alternatives and exchanges required in managing property. Land has considered and made one more subfield considered property the executives that gives its time and assets to precisely this kind of course of action. Property the executives will in general be an exceptionally looked for land administration particularly among those people who own few properties that are leased and for business properties (Real Estate 2008).

Creative Writing Workshop for Public High Schools Free Essays

Inventiveness is a characteristic blessing that one has even from their introduction to the world and which requires consistent use or practice and proceeded with advancement for it to stay energetic and improve. Sorting out and actualizing a successful workshop on exploratory writing will be advantageous to a specific gathering of individuals focused to be all around educated on the most proficient method to compose short and long stories just as accounts. This Creative Writing Workshop was explicitly structured and customized for open secondary school understudies the nation over due to the little inclusion and energy about experimental writing. We will compose a custom exposition test on Experimental writing Workshop for Public High Schools or then again any comparable point just for you Request Now This action additionally expects to make composing and perusing a helpful demonstration, if not a power propensity, for the said understudies and in the end make making composing and perusing a prerequisite in open high schools’ educational program. This Creative Writing Workshop and Activities in United Kingdom is for open secondary school understudies with different interests, for example, scholarly organizations, business venture, expressions of the human experience, characteristic and sociologies and different administrations which will suit one’s inclination. Regardless of whether the secondary school understudy is simply starting or effectively a prepared essayist and simply prefer to broaden their experimental writing in new viewpoint, this commonsense workshop is modified to offer a sense and valuation for various classes. We are responsible for an expansive extent of exploratory writing and writing. Our yearly program and creation of distributions that incorporates a site, a scope of current exploratory writing references, and web destinations grandstand experimental writing adaptations, subtleties on present day innovative journalists and an internet understanding affiliations. Our most recent inclination and the focal point of territories of exercises are the advancement and improvement of exploratory writing for youngsters, for example, secondary school understudies in open secondary schools. This is on the grounds that these destined to-be experimental writing understudies, when appropriately prepped and guided, will speak to a development level in the advancement of their gathering. This new variety of innovative journalists may supplant espresso and PC houses with meeting scenes and will expect customary or more normal checks later on. Moreover, this workshop means that members from open optional organizations will in the long run go to be progressively favorable in their composing advancement contrasted and their partners in the private secondary schools. Designed from the Brighton, England’s THE SOUTH, a writer’s organize and abstract expressions office whose administration incorporates experimental writing, this Creative Writing Workshop was proposed for the utilization of open secondary school understudies. This specific program will be led by proficient inventive and abstract essayist who are prepared in managing youngsters. Kinds of Workshop The scholarly sort of Poetry, exploratory writing and perusing or ability workshops and exercises that will help an open secondary school understudy is the organization of this sort of workshop. The workshop will focus on specific journalists, or explicit abstract sorts, or about types, or on different points or requests which incorporate the common science, the part of safe generation practice, family viewpoint, instructors (or the way of educating), substance misuse, neighborhood wrongdoing and racialism. Specifically, the workshop will manage explicit or single workshops or an extent of activities as a major aspect of the Creative Writing Week just as a blend of a media and transverse fine art workshops to stimulate one’s inventiveness using one’s scholarly or communicated explanations festivity. One’s composing methods and ability will be created and improved by utilizing an educational program which will concentrate on imaginative perusing and composing workshops and where each open secondary school student’s necessities can be tended to. Moreover, the workshop will address exploratory writing classes for employees, study-bolster faculty and explicit government funded school rooms partners. In the interim, the arrangement study remembers the Writers-for Residence Project which will give the members powerful exploratory writing aptitudes and strategies, the delight of finding oneself, and a critical and productive involvement in the composing methodology. The said venture is a five-month program drenching open secondary school understudies in the thinking, envisioning, and making of musings that makes a ground-breaking experimental writing work. The task is available to concerned and intrigued auxiliary understudies who have introduced a special capacity and aptitude and keen on propelling them to make a full-length and distributed works. This Writer-in-Residence program facilitates crafted by an inventive author both in down to earth and budgetary angles. The position can be polished from a half year as long as a year. During this time the author is propelled to make another exploratory writing that might be introduced when the residency closes. The residency in a manner causes or returns something to the general public where the person in question remained, for example, workshop exercises, essayists affiliations, and origination of innovative work stimulated by the network. The residency welcomes every single inventive author, distributed or not, paying little mind to race, religion, nationality, age, proficient experience, sexual inclination, are of home, or monetary status. All inhabitants are picked essentially on the part of the unknown subtleties and composing tests gave in their applications. For more data on the determination procedure, kindly observe ____. Workshop plan (day and scene) The gathering is happy to work in a way that best fits one’s inclination and as indicated by the day, time, and setting that work for the secondary school member. The different exercises inside the workshop should be possible in one’s school scene, auxiliary organization or focus. It can likewise be led at a better place, for example, a vault region, workmanship display, noteworthy dwelling, or spot for voyagers. The workshop’s subject can be created by the inclination of the scene. This can be planned during the period when secondary school understudies are on their research project or undertaking preparing, during occasions, and in time of ordinary or off school and available time. The workshop can likewise accumulate capacities for little gathering (limit of 10 secondary school understudies) in an assigned Workshop Room at any open secondary school. Members including the employees can participate in our standard program of open workshops and may join our socialization plan. Justification of the workshop Generally, individuals are aware of the way that correspondence, especially that is proposed for print, is by and by possessed by a particular individual. Be that as it may, others view books and print materials as ridiculous to touch off one’s inventiveness or they neglect to catch one’s vision. This is on the grounds that they find that they don't have the opportunity to bear witness to their own statute of exploratory writing. Motivation behind the workshop Through this workshop, we point that any open secondary school understudy, paying little mind to their age and legacy, could have the chance to be invested and improved by exploratory writing. For them to have the option to show their genuine characters, either verbally or in print, and manage their thoughts and feeling. We expect that the members will have the mastery to guarantee language and own their own works and to construct and search their separate qualities. We make an innocuous zone where secondary school students’ articulations get a lift for them to appreciate the composed and verbal innovative works and for the said members to escape their customary ranges of familiarity and rise as master inventive authors. Impact of the workshop Dealing and being into a work place with proficient and prepared imaginative essayists will compellingly affect the members, both the secondary school understudies and their instructors. Escaping from the customary strategy for learning, the members will get the opportunity to experience and quest for instances of good and powerful exploratory writing. The workshop will open a chance and lead the members to the power of exploratory writing just as perusing and make oneself as somebody with power who can energize others about the magnificence of experimental writing without offending the crowd. Beside the secondary school understudies, their instructors can likewise profit as they will rise reestablished with new considerations on the procedure of experimental writing. Methodology For this workshop, we propose a strategy that will guarantee that understudies will get most extreme advantages from the exercises as far as innovative excitement, self-indication, coaching, learning subtleties, confidence and distribution creations. We will welcome professionals in the field of exploratory writing as the asset speakers or facilitators of the workshop. The speakers will direct hypothetical conversations to be trailed by open gathering where the members and the speakers can talk about the benefits of the exercises. The members will likewise be offered time to apply the workshop’s standards and speculations. Prerequisite and result The workshop will require cautious investigation of specific necessity and result and will demand members to achieve an overview/report paper. At that point, we will in the end give a worthy and adaptable workshop proposition with proper suggestions. Since seeing an imaginative work put out for public consumption implies achievement and lift to one’s capacity, the workshop proposes the arrangement of all necessary help for genuine execution in the exercises and possible distribution of the works. These may incorporate the arrangement and distribution of participants’ assortment of experimental writing papers and their video introduction. Comparative effective workshops Successful workshops with comparative projects including exploratory writing, l

Using Theme Comparative Essay Samples

Using Theme Comparative Essay SamplesTheme comparative essay samples are a great help for both students and teachers. Whether you are teaching a 7th grade US History class or an 8th grade Advanced Placement US History class, using these samples will help students learn how to analyze key events and people in the United States. Using them will also help you give the students ideas and examples of how to write other essay types.The first thing you need to do is decide on a topic that will best fit the year in which you plan to teach. Keep in mind that students usually do not have any problem with this as long as they understand the basics. You can ask your students what topics they would like to write about. This is important because if they choose a topic that they are already familiar with, they will already be having trouble with some of the skills they need to use in writing the essay.As soon as you know a topic, it is time to start choosing a topic and essay examples. The first st ep is to look through your copies of theme comparative essay samples and find examples of essays that include that topic. Look at the examples and use them to determine what you think the students would write. You will then want to make sure that you know what questions you want to answer. When you select theme comparative essay samples, you will find that they are written in different forms, including full-length essay and partial essay.You can either compose a full-length essay or a partial essay depending on the number of people and events in the essay. For example, you might write two essay samples and use them to write a combination. Once you have a theme comparative essay sample for students to use, you can prepare the text you are going to use in your students' essays. You will want to ask yourself what information you want to present in the essay and why.Remember that you can use the essays you compose for your students to practice writing essays of other topics. This will h elp them master the skills they need to write more complicated essays. Many of the theme comparative essay samples have helpful practice essays that will help you get used to the structure of the essay.There are many things that you can do to get your students excited about writing. One way to get them excited is to offer them a chance to take a title from one of the theme comparative essay samples and ask them to rewrite it. When they are writing, they will be writing what they really want to say.If this seems like a big problem, there are a number of other options. For example, you can make the selection of theme comparative essay samples to come up with your own but keep in mind that students are more likely to choose something that they think they can use and that has a personal meaning to them.When you use theme comparative essay samples, it will be easier for your students to write unique essays that are different from others. In order to get students excited about writing, yo u will want to make it easier for them to figure out what they should write.

Exploring Amanda of The Glass Menagerie Essay - 2035 Words

Exploring Amanda of The Glass Menagerie Tennessee Williams has a gift for character. Not many playwrights do, and even fewer possess the unique ability to craft a character as paradoxical and complex as Amanda Wingfield. In The Glass Menagerie, Amanda is a very difficult character to understand because of her psychological disposition. Williams realizes this and provides the reader with a character description in hopes of making the character more accessible to meticulous analysis. AMANDA WINGFIELD the mother. A little woman of great but confused vitality clinging frantically to another time and place. Her characterization must be carefully created, not copied from type. She is not paranoiac, but her life is†¦show more content†¦Even when the reader is shown only small glimpses of Amanda’s personality, he or she should still be able to flesh out her motives through this initial knowledge of her natural state of mind. The complexity of Amandas character directly affects her action and dialogue with her children. In her role as mother she exhibits an overwhelming desire to see her children succeed in life. In trying to push them toward her ideal of success, she at times unwittingly hurts them even though she means well. Her actions often hide her intense love for her children, but it is an important driving force in her motivations. She loves them too well--at times to a point of smothering them (perhaps the reason for the departure of her husband)--which results in her attempt to push them towards all the good things she has known and remembered and away from anything that does not suit her ideal. As Amanda calls Tom to the table in Scene I and comments on manners and habits, we have our first glimpse of Amanda, the mother. She corrects actions much as mothers have done throughout time in accordance with her own sense of importance. Animals have sections in their stomachs which enable them to digest food without mastication, but human beings are supposed to chew their food before they swallow it down. Eat food leisurely, son, and really enjoy it. A well-cooked meal has lots of delicate flavors thatShow MoreRelatedEssay on The Glass Menagerie: An Analysis1556 Words   |  7 Pageson the Wingfield family, the story consisted of five characters: Amanda Wingfield (the mother), Laura Wingfield (the daughter), Tom Wingfield (son, narrator, Laura’s older brother), Jim Connor (Tom and Laura’s old acquaintance from high school) and Mr. Wingfield (father to Tom and Laura, and Amanda’s husband)- who abandoned the family long before the start of the play. The title, â€Å"The Glass Menagerie†, represented a collection of glass animals on display in the Wingfields’ home. At one point or anotherRead MoreTennessee Williams: His Life in quot;Suddenly Last Summerquot; and quot;The Glass Menage riequot;2784 Words   |  12 PagesIn the study of Tennessee Willliams plays: Suddenly Last Summer and The Glass Menagerie, we can find a great deal of autobiographical connections. The Glass Menagerie is particularly considered the authors most biographical work. It is described by the playwright as a memory play; indeed, it is a memory of the authors own youth, an expression of his own life and experiences. Similarly, Suddenly Last Summer includes many of Tennesse Williams real life details. First and foremost,Read MoreHow Does Williams Explore the Theme of Entrapment in the Glass Menagerie?1698 Words   |  7 PagesThis links into the symbolism of the broken glass unicorn in Scene 7, in which Jim attempts to free Laura from her shyness and peculiarity; however, in the end, Jim shatters Laura emotionally, breaking off the horn of the unicorn. Relating back to the era of depression and the idea of ‘escapism’, Tom, as Williams’ protagonist, explores the concept of escape in various forms, such as books, the cinema and his own poetry. For example, in Scene 3, Amanda takes away Tom’s book by D. H. Lawrence, who

Mental Health Couseling Programs - 734 Words

Mental health counseling programs are designed to prepare individuals/students to help clients with conflicts, personal problems, or emotional predicaments. Mental Health counseling has become a wide area of study that is highly recommended to those who are unbalanced and in need of support. Effective clinical mental health counselors acknowledge the differences amongst people and seek to improve their ability to work with diverse people (Gladding el at., 2010). This is very important, especially for counselors to be culturally diverse and to develop multicultural counseling competencies to be effective. The License Professional Counselor role is to provide an environment of self-examination by assisting clients with therapy and therapeutic alliance to support the process of healing. They analyze problems from different angles to provide solutions, by using method to set the stage for change. They must provide a non-judgmental environment so that the client feel respected, and of value to openly discuss life events, behaviors, feeling, and thoughts. The Professional Counselor’s role is to create this climate for the clients to examine their emotions to arrive at solutions that is best for the clients. The professional’s assignment is to assist the individuals in finding solutions that are most corresponding with their own values, not to persuade the clients by imposing their values on the client. According to Gladding and Newsome (2010), community and mental healthShow MoreRelatedBullying Is The Intentional Harm Doing Or Harrasement1110 Words   |  5 Pageshumiliation and isolation (Buylling-Britannica). There are many consequences for those being bullied, such as social isolation, anxiety, depression, low self-esteem, and physical health problems (Bullying-Heathline). Kids who have been bullied tend to be quiet, shy and have a hard time standing up for themselves. The bully needs couseling so they can understand why they do the things they do (Bullying-Topic Overview). Adults don’t tend to be like this. A lot of them, more than likely, will file a restrainingRead MoreCounseling993 Words   |  4 Pagesorganizations, and local neighborhood comprehensive health care centers. For instance, many organization provide counseling assistance through an employee assistance programs (EAP), employment enhancement programs (EEPs), career development counseling within the companies and outplacement counseling (EAPs). Employee assistance program were created with the purpose of helping employees who have alcohol problems. However, the service of these programs has been expanded to provide counseling to employees

Events During The Period Of The Republic - 932 Words

There were Important Events during the period of the Republic: First, the government was headed by two elected officers called consuls who were members of the aristocratic famies or patricians. They served as the executive branch and had supreme civil and military authority. They held office for one year, and then entered the Senate for life. Two magistrates or consuls each consul could veto the action of the other. The Senate that was a collection of citizens and it served as the legislative branch of the government as well as an advisory body. The Assembley of Centuries, which conducted annual elections of consuls, was composed of all members of the army. In this Assembly , the wealthier citizen vited first and had a profound influence. Second, the first stage in a centuries-long was the Struggle of the Order. Patrician dominance of the government began tobe challenged by the plebeian classes who made up nearly 98 percent of the Roman population, and were the victims of discriminatory dicision in judicial trials, which were judged by patricians. The patricians held a monopoly of social, political, and economic power. The Struggle of the Orders --a struggle between patricians and plebeians had the right to vote in the Assembly, but their votes were usually influenced by the patricians. In the ende =, the Roman constitution was modified ti meet a few of the demands of the plebeians, but the patricians retained their measure of full control. Third, Roman religionShow MoreRelatedRoman Art : A Picture Book By Christine Alexander Essay1497 Words   |  6 Pages The Roman Republic is famous for many events, people, and histories. In fact, there have been numerous excavations in which a variety of pottery, paintings, mosaics, statues, and coinage have been discovered from the Republic era of Rome. These numerous items have been analyzed and written about for the purpose of identifying their beauty and creation during the time in which they were made. However, there use as and influence as propaganda has not been fully analyzed. While there might be slightRead MoreAnalysis Of The Book By Nikolaus Pevsner Essay1250 Words   |  5 Pages The second recurring issue is that it is difficult to tell from what time period most art came from. Lots of art pieces are given circa, from a rough period, of about two hundred years, making it difficult for some pieces to be determined as Roman Republic or Empire work. In Strong’s preface to his book, there is an overview about the influences of propaganda in artwork given by his editor, Nikolaus Pe vsner, in the foreword of the book. 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These seasons include winter spring summer and autumn. The winters are usually long, cold and dry. The summers are very short, hot, and humid. The spring and autumn are pleasant temperatures but also short. South Koreas official name is the Republic of Korea (ROK). The reason for this name is because the government claims to be in charge of Korea as a whole. The government does not recognize North Korea separate from South Korea. The ROK government is ran by a president. The president is electedRead MoreLinda Kerber s Women Of The Republic1269 Words   |  6 Pages LINDA KERBER: WOMEN OF THE REPUBLIC Name: (Class Information): Date:â€Æ' The ideals by the Republicans which came into the limelight after the Revolutionary War would set into motion a revolution not just in the United States but in many countries across the world. Linda Kerber’s ‘Women of the Republic’ is a demonstration of the paradigm shift in relation to the US social and political structures after the American Revolution. Kerber observes that not only did the war provide more opportunitiesRead MoreAncient Greece And Napoleon s France1578 Words   |  7 Pagesthese types of civilizations. To be able to understand Rome’s prominence, one must look at their origins. From there, one can delve into the main culture and analyze the civilization’s height. Did their beginning prompt their success? Did one large event propel them into the international field? Who were the leaders and what role did they play in Rome’s success? Finally, after looking at their success, their downfall must be analyzed as well. How could su ch a great empire fall after generations ofRead MoreThe Impact Of The German Army On The Successes And Failures Of The Weimar Republic1262 Words   |  6 Pagesof the German army on the successes and failures of the Weimar Republic by 1933. The German Army extended significant influence over the Weimar Republic throughout the period leading up to 1933. 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Integrated Marketing And Consumer Loyalty For Samsung Smartphone

Question: Discuss about the Integrated Marketing Communication And Consumer Loyalty For Samsung Smartphone. Answer: Introduction Turner, (2016) defines Integrated Marketing communication as an element in the marketing mix of any organisation that is used to persuade, inform and remind the product market with regard to organisation of the company products. In this manner, integrated marketing communication will entail the use of various promotional tools and marketing, communication, techniques and advertising services to maximize profits for the organisation. This means that integrated marketing communication is realized with it is achieved through a consistent and concise messaging that will increase consumer affinity and familiarity(Hadjikhani, et al., 2016). The most effective messages will be those that are meaningful to the organisation customs and the branding and messaging consistency which is an important concept in their effort to yield loyalty and customer satisfaction. Early this year Samsung released its new brand of the S series the Galaxy S8 with an integrated marketing communication plan. In thi s manner they were able to profile the identified target market as both women and men between ages of 15-50. The campaign was meant to appeal to customers who use smartphones and also in an effort to retain customer loyalty after the fallout of the S7 series in September 2016(John, 2016). The changing Trend Integrated Marketing Communication Integrated marketing communication was developed to mainly address the need for businesses to offer their clients more than the standard advertising. The 4As originally brought to light the term for new advertising. However, this did not incorporate all the aspects of integrated marketing communication beyond the traditional advertising processes(John, 2016). In the present days the media has undergone a very new phase of development in the recent decades. In the past, companies would concentrate in promoting their products using traditional mediums like the television, newspapers and radio. This has however come to pass and the future of marketing is more digital as the new technologies are becoming a very important part of target customers. there is thus a need for convergence in bringing about a more versatility in the use of communication mediums. This presents a new paradigm shift toward the type of information that will be conveyed by a product on various channels and the increased interdependence of the communication systems and the different ways of accessing contents that are streamed in the media, bringing about a much more complex situation(Hadjikhani, et al., 2016). Literature review Marketing communication usually refer to the way that companies will persuade, inform and remind their customers about their products and service they are selling. This is an emerging and important element of marketing with reference to the rising information overload in the society, where the attention of human beings continue to become a scare of resource. For most industries, people may simply choose to ignore any message that is conveyed by the corporation with no regard to how much will have been spent on the delivery of the messages to the public(Turner, 2016). During the time the messages are not attractive or compelling from the perspective of the consumer. In this manner, the design of marketing will be very crucial in every part so as to reach their customers effectively and gain a high market position than their competitors. According to John, (2016), there are usually six main elements that are used in marketing communication mixes. These include, sales promotion, advertising, public relations and publicity, events and experiences, personal selling and direct marketing. According to John, (2016) the traditional advertising is the basic manner in which businesses and organisations communicate to their customers. In the general sense, advertising entails the non-personal presentation and promotion of products or services from the company that is promoting the goods or services. One of the main reasons companies conduct advertisements is due to the fact that the method is usually pervasive and will always be used to send recurrent messages to the consumer. In particular when it comes to the larger companies, the large scale of advertisements will usually communicate about the size, reputation, power and success of the advertiser. In this manner, the methods are also designed in a way that they will deliver amplified testimonies or experiences to the customers. for Samsung advertising has been one of the key areas of their marketing for new phone releases(Choi Park, 2016). The make TV advertisements to create the awareness of the brand. for example, during the release of Samsung Galaxy S5, together with an advertising agency in Chile, the were able to release funny campaigns showing how exciting the Galaxy S5 is with regard to quality. In the advertisement for example, one will see people who use other cell phone where batteries run out at the worst moment which the S5 allows for power saving(Park Gil, 2015). In this regard, there is also the aspect of online advertising which is now one of the most powerful tool with it comes to integrated marketing communication for the advertiser and the organisation. They can use this channel since people nowadays spend more time online through their smartphones, IPad and laptops. This has made the internet one of the channels through which organisation are able to market their offerings much more successfully. Also due to the veracity of the internet, it will be able to provide any organisation with a chance to interact and reach its target market very fast. A company like apple has been able to produce and Integrated marketing campaign which exclusively target a particular group of customer in a much more successful way with little budget as compared to other traditional methods where companies pay agencies huge amounts of money to conduct advertisements for them. According to (Turner, 2016), the online campaigns have been able to give organisation a new ability to organize themselves due reasons such as the return on investment whereby companies are able to understand more regarding the efficiency and effectiveness of their advertisements by use of analytical tools. Online advertising also enables organisation to have a worldwide reach. Lastly, it is focused on relevance, for example, most online advertising will show advertisements to potential customers that are actively searching for what the product has to offer. Value Proposition Table FEATURE VALUE Improved security The Samsung S 8 is installed with a GPS tracking system that allows the consumer to locate places, drive to desired destination and search for people. There is a new feature that allows consumer to use their retina as part of security. Unique user experience The product has been designed to make it easy for the user to navigate through various applications, document events, browse the internet, chat through social media sites and even access other services. Minimal Design The design is sleek, light and pocket size friendly. This makes it easy for the consumer to move around with the phone, worry less about breakage due to its strong cover and weight. Services at apple store The app store allows customer to access other services that include games downloads, music, applications etc. Performance Its performance is rated high as users are able to move from one application to another without the product slowing down or crashing on the way. The product also has a virus protection system which ensures applications are not corrupt. Methods In this study, the survey method was used. This is a technique of gathering data through asking question from people that have the desired information. In this study, every effort was used in meeting the objectives in specific terms. The study design involved the gathering of information from the chosen sample through interviews. The definition of methodology also involves the gathering of information alternatives that are available to the survey research in addition to interviewing. This involves observation and questionnaires. Surveys were also important in the case of descriptive research studies by using a questionnaire in the most appropriate method. The survey type of studies according to (Abraham, 2015), are usually done with a large sample. This is because it will be concerned with the relationship and conditions that exist, held opinions regarding the product and the processes that will be done on effect to the trends that are developing. In this manner the surveys variables which exist or those that have occurred are also observed and selected . During data collection, this was purposive with regard to gathering information that was relevant to the subject matter which is the integrated marketing communication and customer loyalty at Samsung. The primary data contained empirical observations that was collected by the research for the further use in statistical analysis. The methods used during the collection of data included: posting emails and questionnaires, personal interviewing, panel search and other special survey techniques. This was important as it ensured that the collection of data was straight to the point and that it was descriptive enough(Collis Hussey, 2013). Findings According to the findings, the customer integrated marketing communication and customer loyalty to Samsung product was still very intense. This was especially true given that the company has been facing a lot of competition from the Apple IPhone. As of the present time, IPhone still leads in most of the regions of the world. however, that market leader position with regard to growth was being challenged by the new Samsung galaxy s8. According to Park Gil, (2015), apple IPhone still lead in the market even in their home country in Japan. In addition, it is seen that there is a lot of competitive battle which is intense for both companies. In this manner, online advertising can be one of the best ways that the company will be able to gain more grounds and reach more customers. in this research it was found that Samsung does not have a better formulated and delivery marketing communications mix that will convince the mass public to regain loyalty after the mishap of S7. This difference are perhaps the advantage that apple has been using over Samsung in the past two years(telegraph, 2017). Discussion In the general sense, for Samsung to gain customer loyalty, advertising should be concentrated in both offline and online. When it comes to online advertising and awareness, they will need to generate more traffic on YouTube and Facebook as they are the largest online social networking sites. They need to initiate challenges like the one they did on s8 to apple, Nokia and HTC on Facebook and YouTube for the sake of promotion. In order for the company to attract customer loyalty, they should come up with things like bonus packs for people who buy the new s8 series and exchange their old ones so as to receive their old phone value with regard to the money they will use in shopping for the iconic(Hadjikhani, et al., 2016). The phone should also be featured in worldwide popular channels, talk shows, YouTube channels with most hits among other national and international events. This was done well with the s5 where Ellen DeGeneres was taking selfish with the new product. Whenever this was done by Ellen DeGeneres on stage during the Oscar award ceremony, she was also wielding the s8, live tweeting and taking selfish as she hosted the show. This is all about a celebrity endorsement of a new product. It provides for great PR as millions of people love to be associated with what celebrities love. Even much more better, in their latest advertisement the newest models have been the talk in the news technology segments all over CNN and other media networks(telegraph, 2017). When it comes to direct marketing, it is important that Samsung comes up with a campaign that can promote the new product well. Their main target needs to be people of technological age where they can advertise their products through popular social networks and personal emails. As it is known, market is the most competitive venue for smartphones and especially Samsung after the fallout of s7. In this manner, the company is still fighting to survive and retain customer loyalty for its betterment. In this way, they can eventually beat their biggest rival. To match competitors and be able to survive or gain new markets, Samsung needs to continue doing all their integrated marketing communication(Park Gil, 2015). The first thing will be to work on their TV commercials to ensure that it captures all the features of the new s8 that is not available in other smartphone for example the security features. They also need to create a competitive advantage then sales promotion can be done through offering bonus pack. Other activities like the ice bucket challenge over the social media and other form of online advertising will also ensure that the product is trending and more customer are loyal to the product. Conclusion Recommendations and Limitations In conclusion, it was observed that the Samsung smartphone segment is quite similar to that of apple with regard to integrated marketing communication. However, the strongest point for Samsung is in advertising, which they need to improve especially when it comes to online advertising. Websites need to be designed in a manner that it is attractive and endure the needs of their customer especially after the disappointing release of the S7 series. One of the other focus needs to be on direct marketing through the use of digital media, like emails, which are performed by the company. publicity on the other hand should be increased for the new S8 series so that they will be able to gain more grounds before apple releases their new I8 series later this year. Publicity should ensure that the company utilizes all the tools of integrated marketing communication. They need to focus more on innovation and value proposition of the new product. This should include the advancement of technologies , applications and speed. The marketing communication mixes in this manner will be able to practice consistency, ensure proper delivery and congruency and also reach the marketplace with the required impacts. This is definitely very crucial for the marketers and managers to learn from the outstanding company. Research Action Plan ACTIVITY MONTH 2017 1 Research Proposal May 2 Review of Proposal May 3 Training of Research Assistants June 4 Distribution of Questionnaire June 5 Data Collection June 6 Data Entry July 7 Data Analysis July 8 Report Writing August 9 Editing September 10 Presentation September References Abraham, S., 2015. Stretching strategic thinking. Strategy Leadership, 33(5), p. 512. Choi, S. Park, H., 2016. Investigation of Strategic Changes Using Patent Co-Inventor Network Analysis: The Case of Samsung Electronics. Sustainability, 8(12), p. 1315. Collis, J. Hussey, R., 2013. Business research: A practical guide for undergraduate and postgraduate students.. s.l.:Palgrave macmillan.. Hadjikhani, A., Lee, J. Park, S., 2016. Corporate social responsibility as a marketing strategy in foreign markets: The case of Korean MNCs in the Chinese electronics market. International Marketing Review, 33(4), pp. 530-554. John, D., 2016. 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